### Background

### Staff

Blue Tortoise staff have been involved in data management since the mid 1990s, handling large datasets in multiple internal and cloud-based systems for Business to Business global organisations.

We have carried out a variety of data-centred projects for hi-tech multinationals such as Epson, Oracle, Juniper Networks and McAfee, creating long-term relationships which enabled us to address their changing needs over time and help them keep their sales and marketing data aligned with their evolving business strategies.

### Data knowledge

Over the years we have built up a wealth of knowledge about B2B data; how it works and how easily it can get out of hand, especially in fast-growing organisations where a lot of new data is being acquired from a variety of sources. Duplication occurs, gaps appear and the data ages and becomes less relevant. With tools and process which we have painstakingly developed over a long period of time, we know how to create a cleaner, leaner dataset which can respond rapidly to the demands made upon it.

### Goals

Our aim is to help organisations to get a clearer picture of their data so that they can make informed strategic decisions and build their business with the backing of a healthy and hard-working dataset.

With a steady approach and attention to the many details and considerations the management of a larger dataset requires, we believe that we can give our customers a service which is unparalleled in its thoroughness and gives great value for money.